Word Mark
The wordmark is the key element that best reflects the structural characteristics and symbolism of MedExel’s identity. To prevent image damage due to distortion, modification, or misuse of the identity, it is essential to adhere strictly to the regulations and principles governing the application of the wordmark.
The wordmark should not be used if it is less than 20mm in size; in such cases, it is recommended to use the designated typeface instead.
Grid System
The grid system is used for billboard or large sign production and should be proportionally scaled in accordance with these guidelines to prevent distortion of the wordmark.
Color System
MedExel’s exclusive colors include the main color, which expresses the wordmark and logotype, and a sub-color that can be applied across various media such as signs, promotional materials, and printed matter. The sub-color is harmoniously used alongside the main color to convey secondary yet distinctive images in each medium. To ensure accurate color management for a cohesive brand image, spot color printing is preferred. When spot color printing is not possible, process colors (CMYK) adjusted to match the closest Pantone Color values should be used.
PANTONE 2728C
C 95+M 70
PANTONE 295C
C 100+M 55+K 40
PANTONE 306C
C 75+M 5
Grid System
The TopFine logo should not be altered in terms of shape, color, or any other unspecified form of application.
Color System
Only the main and sub-colors should be used for the TopFine brand logo, and no other colors are allowed under any circumstances.
Main
Sub
Sub
PANTONE COOL GRAY 11
C 65
M 57
Y 51
K 28
BLACK
C 0
M 0
Y 0
K 100
WHITE
C 0
M 0
Y 0
K 0
